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12:21 PM 23rd December 2024
family

Who Is The Santa Tracker Capital Of The UK





Image by Claudia from Pixabay
Image by Claudia from Pixabay
AussieBoots, the company behind the research, analysed online searches across 532 keywords relating to Santa trackers in the United Kingdom. These included terms such as ‘Santa tracker live’, ‘Santa tracker NORAD’, and ‘where’s Santa.’

Leeds topped the Yorkshire and Humber city list with 221,610 average searches in December 2023. Sheffield came second (127,210), and Wakefield came third (57,010).
CityAvg Monthly Searches Dec 2023
Leeds 221,610
Sheffield 127,210
Wakefield 57,010
York 55,560
Bradford 54,870
Kingston Upon Hull 47,020
Ripon 10,880

Looking at the UK city list, Leeds and Sheffield came third and tenth respectively with their high average searches. London came first with 1.6 million, and Birmingham came second (398,110).
CityAvg  Searches Dec 2023
London 1.6 million
Birmingham 398,110
Leeds 221,610
Liverpool 215,640
Bristol 180,320
Manchester 176,560
Edinburgh 172,210
Glasgow 169,450
Belfast 135,970
Sheffield 127,210

Taking into account the United Kingdom as a whole, the country recorded an average of 22.5 million monthly searches related to Santa trackers, England carried the majority of these searches, topping the country ranking with 18.3 million. Scotland followed with 1.2 million, and Wales came third with 1.1 million.
CountryAvg Monthly Searches Dec 2023
England 18.3 million
Scotland 1.2 million
Wales 1.1 million
Northern Ireland 1 million

Speaking on the findings, Pete Bryden from AussieBoots said:
“It’s incredible to see how the magic of Santa continues to captivate families across the United Kingdom.

“The high average number of searches shows that even in the digital age, traditions like tracking Santa bring people together in excitement and wonder. Leeds’s 221,610 searches are a true testament to the festive spirit alive in our cities.”


Image by Jacqueline Witkam from Pixabay
Image by Jacqueline Witkam from Pixabay