12:21 PM 23rd December 2024
family
Who Is The Santa Tracker Capital Of The UK
![Image by Claudia from Pixabay]()
Image by Claudia from Pixabay
AussieBoots, the company behind the research, analysed online searches across 532 keywords relating to Santa trackers in the United Kingdom. These included terms such as ‘Santa tracker live’, ‘Santa tracker NORAD’, and ‘where’s Santa.’
Leeds topped the Yorkshire and Humber city list with 221,610 average searches in December 2023. Sheffield came second (127,210), and Wakefield came third (57,010).
City | Avg Monthly Searches Dec 2023 |
Leeds | 221,610 |
Sheffield | 127,210 |
Wakefield | 57,010 |
York | 55,560 |
Bradford | 54,870 |
Kingston Upon Hull | 47,020 |
Ripon | 10,880 |
Looking at the UK city list, Leeds and Sheffield came third and tenth respectively with their high average searches. London came first with 1.6 million, and Birmingham came second (398,110).
City | Avg Searches Dec 2023 |
London | 1.6 million |
Birmingham | 398,110 |
Leeds | 221,610 |
Liverpool | 215,640 |
Bristol | 180,320 |
Manchester | 176,560 |
Edinburgh | 172,210 |
Glasgow | 169,450 |
Belfast | 135,970 |
Sheffield | 127,210 |
Taking into account the United Kingdom as a whole, the country recorded an average of 22.5 million monthly searches related to Santa trackers, England carried the majority of these searches, topping the country ranking with 18.3 million. Scotland followed with 1.2 million, and Wales came third with 1.1 million.
Country | Avg Monthly Searches Dec 2023 |
England | 18.3 million |
Scotland | 1.2 million |
Wales | 1.1 million |
Northern Ireland | 1 million |
Speaking on the findings, Pete Bryden from AussieBoots said:
“It’s incredible to see how the magic of Santa continues to captivate families across the United Kingdom.
“The high average number of searches shows that even in the digital age, traditions like tracking Santa bring people together in excitement and wonder. Leeds’s 221,610 searches are a true testament to the festive spirit alive in our cities.”
![Image by Jacqueline Witkam from Pixabay]()
Image by Jacqueline Witkam from Pixabay